How does a 500-Year-Old Castle in Piedmont become a Business?

Join us for an inspiring, cozy, and informal afternoon event where smart ideas meet cold beer and wine.

Henrik Busch-Larsen has recently acquired a 15th-century castle in Piedmont – a cultural icon that has housed noble families for centuries and carries the legacy of Italy in its very stones.

Now, this majestic castle is set to be transformed into a modern business hotel, stepping into a new era. But how do you balance respect for the past with today’s demands for comfort and functionality?

Can Italian cultural heritage be revived while creating a thriving business?

What are the visions, challenges, and dreams behind this fascinating transformation?

Henrik will open the doors to the soul of the project through images, reflections, and future plans.

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Program:
13.30 – Doors open

14.10 – Talk: How Does a 500-Year-Old Castle in Italy Become a Business?‍

14.40 – Panel discussion

15.10 – Open house & Friday bar with cold drinks and informal networking

Husk: Registration is required for the talk and discussion

From 15:10, the event is open to all – so feel free to drop by for a Friday beer, a glass of wine, and great company.

And yes – The first drink is on the house! 🍺🥂

We look forward to seeing you!

Warm regards,

Henrik Busch-Larsen

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